Most global technology companies will drive their marketing strategy from corporate headquarters. Most of which are in the US. No problem there, because it's a global market these days, right? Well, not always. There is often the need to road test HQ generated marketing strategy and programmes before simply applying them to EMEA. Let’s face it, there are enough differences between the UK and France or Germany, let alone Eastern Europe or the Middle East.

We recommend that you review exactly where your organisation is in each key market that you’re targeting. We should review the competitive set, channel variances, cultural issues and a host of other variables that could impede the successful roll out of a marketing strategy conceived in Silicon Valley, or elsewhere in the US or Japan.

To this end, we recommend a consultation process with your staff, channel partners and customers in key markets. And it may be pertinent to consider broader research into potential customers in representative geographies.

Opportunitas can help you define and scope the reality-check, and to source and manage the right research partners in each market.

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