Finding the right agency partners is critical to running successful marketing communications programs and maximising your return on marketing dollars. And yet it is often a hit and miss affair based around previous contacts, a casual acquaintance or a referral from the media.

Some clients will send RFIs (request for information) to literally dozens of agencies before short-listing for an RFP (request for proposal). Then they shortlist to arrange credentials meetings, to shortlist yet again for final pitch presentations. In certain instances they still require a final stage to decide between two competitors. This pitch process can take several weeks, even months to reach a conclusion. Clearly the process is exhausting for client and agencies alike and hardly inspiring.

Other clients will put together a shortlist of two or three from the get go and move straight forward to a competitive shoot-out. But neither of these approaches are ideal, and neither are particularly likely to deliver the right agency to a client or inspire the agencies to do their best work.

Opportunitas can help manage the agency selection process to ensure that the best possible match is found for both client and agency in the shortest timeframe possible.

We will review the long list of potential agencies, shortlist the most appropriate partners, write the agency brief, manage the pitch process, help the client team assess each presenting agency, make a recommendation to the client, and give detailed feedback to both client and agency in writing. If required we can also remain involved for the agency handover period.

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