Many, if not most companies in the technology sector struggle to get all aspects of their marketing pulling in the same direction. As brand has evaporated from corporate parlance in the last 3 years, so has the dominance of tactical, silo-based marketing risen to be the dominant standard.

Corporate marketing, lead generation activities, PR, the website, CRM, events, channel programmes. How many technology organisations can you think of where these are synchronised and working together? Are your company's marketing activities properly aligned and working together? Do you sometimes feel that they are actually working in spite of each other?

Marketing insync is a simple idea. Opportunitas will act as an independent partner to audit your various marketing activities and teams, and to build a process to ensure that all areas of your marketing are working together, and are motivated to do so.

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