Outsourcing is a familiar concept. It is simply engaging a third party to do the things that you would normally expect to do within your own organisation. Most companies think nothing of outsourcing their technical support, call centres or even their retail sales.

But in marketing terms, outsourcing is usually restricted to engaging external agencies to work on PR or advertising or web design. At Opportunitas, we see 'outsourced marketing' as a service in the true meaning of the word. Literally outsourcing the development and execution of your marketing to us.

Typically, outsourced marketing is going to be most appropriate for smaller organisations that don’t have the necessary resources to develop marketing strategy or manage multiple marcoms programmes, but in certain circumstances it is relevant for larger companies as well.

As an independent marketing partner, Opportunitas is ideally placed to help with any outsourced marketing functions and become a virtual part of your organisation.

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