'Sales & Marketing' is often talked about as a single business phrase or entity. But the reality is very different for most technology companies in the new millennium. 'Sales & Marketing' could often just as easily read 'Sales vs. Marketing' in many cases. So how can we fix this? There is no magic panacea, but the key is actually to get both parties to communicate better and to work together effectively. Sales should be involved in the specifying and planning of marketing programs, and certainly in helping to define the measurement criteria. Opportunitas will broker the relationship and ensure that there is proper two way communication between sales and marketing teams. We will facilitate planning and review workshops to ensure that marketing is working closely with sales to drive the kind of programs that will deliver maximum return on investment. | 
