If you run a start-up, you’re almost certainly in a hurry. You’ve developed the technology, you’ve sourced some funding, you’ve got a small team in place. With a following wind you’ve even got a few customers. And clearly driving revenues is paramount to staying in business.

With all this going on, you may be tempted to give marketing a miss. Who’s going to worry about our brand if we don’t exist in six months? You haven’t got time to worry about creating a vision for the company, or looking at how you can differentiate your organisation in a crowded market. How’s the website going to help us get business?

Completely understandable, but flawed. Getting the building blocks in place for your brand is vital at an early stage. Knowing what your marketing strategy is and how it will help drive the company is equally important. It doesn’t have to be slow, or expensive.

Start-up Fasttrack is for you. A couple of workshops and we will have nailed your vision, mission, competitive positioning and what the core of your brand should be. We can also put in place a marketing framework that gives you a clear idea of who you are and where you are going. And more importantly, your staff, your stakeholders and your customers will get it too.

Then it's simply a question of building an integrated marketing plan that will fit your needs and your budget.

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