"In mid 2002 Lexmark approached the Banner Corporation, among other companies, with the idea of launching a fully integrated marketing campaign into the small and medium business market. The professionalism of the response led by Robert resulted in us appointing Banner to launch Lexmark's SMB initiative. Robert was key in 'actively stirring' our thoughts. He understood Lexmark's challenges, provided good strategic advice, a pragmatic perspective of the market, and most of all, was never shy of firmly expressing his views and beliefs. We appreciated working with Robert and we wish him the best of success in his current enterprise." Renaud Deschamps Director of SMB EMEA Lexmark International
"Having worked with many European marketing agencies and consultants in the high tech sector, Robert is one of the best. Behind his very approachable and down-to-earth character lies an excellent marketing brain that can work from strategy all the way through to detailed implementation. He has a wealth of experience working with customers like myself to develop strategies and programs that are then delivered in a co-ordinated way through agencies and a wide variety of 3rd party marketing suppliers." Stephen Yeo Director of Marketing EMEA & ANZ Wyse Technology "During the two years he headed up the BSA account at Banner, Robert conceived of the Software Audit Return (SAR), which became the backbone of our ongoing anti-piracy programme, as well as numerous other communication initiatives that enabled us to find a sensitive balance between educator and enforcer. He is forceful and diplomatic in equal measure, and he was instrumental in helping the BSA get multiple member organisations, including Microsoft, Adobe and Symantec, to agree on our programmes. He combines strategic thinking with a pragmatic can do attitude that focuses on getting the job done as quickly and efficiently as possible."
Siobhan Carroll Regional Manager, Northern Europe Business Software Alliance When I set up Intuit in 1992 with a small team to launch Quicken in the personal finance sector in the UK, Robert's team at Banner looked after all our marketing activities from packaging and point-of-sale to advertising and direct marketing. As a start-up, it was extremely helpful for me to have access to Roberts keen marketing brain and his considerable experience, and for the following 4 years he was often a virtual marketing director.
Ian Yarlott UK Managing Director Intuit (1992-1996) |