The quandary for most small, growing organisations when looking at hiring their first head of marketing is that they have two choices. They either hire a heavyweight who will be a great asset while vision and strategy are being developed, but subsequently turns into an under-utilised, and overqualified marketing manager running day-to-day activities. Or they hire an able marketing manager who can run programs, but doesn’t have the experience to deal with the strategic issues. The virtual VP marketing service is specifically designed for smaller organisations who need strategic marketing help but do not want to hire a full-time employee in this position. This enables you to 'turn the tap on and off' as required and gives you access to the right people, at the right time. | 
